Cover Letters
Although some surveys indicate that only 40% of hiring managers read cover letters, the question always arises: which 40%? If you don't want to be left out, you need a cover letter. The cover letter should complement, not regurgitate, the content of your resume. And, like the resume, it should do so in a compelling way.

At Career Power, your GREAT cover letter must, in the opening line, do one or more of the following things:

• Speak to the employers' need – and reflect the fact that you, as a professional in your industry, know their needs and can meet their needs.
• Ask a question that the hiring manager is asking themselves – and then answer the question by showing how you've successfully resolved a similar issue in your previous employment history.
• Tell a story (keep it brief) that demonstrates how you overcame a challenge that directly relates to the position you are applying for – and make that connection in your cover letter.

Targeted Executive Recruiter Campaigns
Using a frequently updated database, I can identify executive recruiters who conduct searches in specific industries and position codes (job descriptions) – and inexpensively target thousands of recruiters who can provide opportunities that are relevant to your career agenda.

Alignment of Your LinkedIn Profile and Your Marketing Message through CareerPowerResume.com
Today's successful job candidates are using LinkedIn. And so are recruiters. According to Forbes July 16, 2012 issue, one of the nation's leading executive search firms, Heidrick and Struggles, has lost 67% of its stock value in the last five years. Monster Worldwide, which operates online job boards, has tumbled 81%. Why? Traditional recruiting has been turned on its head.

Today most midlevel, professional and C-level searches are conducted (at least initially) through automation. These high-skill jobs, paying from $50,000 to $250,000+ a year, are filled using LinkedIn's Recruiter and other hiring-solutions products to hunt for high achievers. Call it "Headhunting 101" or "Headhunting for Dummies." Whatever you call it, it has become the #1 tool for hiring the best of the best.

With a few mouse clicks on a laptop, the internal recruiter can tailor a search. In minutes a recruiter can identify the best candidates from the top 20 companies within an industry, their current jobs, how many years of experience they have – and their locations. A comprehensive search can be completed in a few hours vs. weeks, using the traditional method.

Today's savvy job candidate must tap into this methodology – this technology – if they're going to succeed.

At CareerPowerResume.com, I can help you prepare your marketing documents – your LinkedIn profile, your resume, your cover letter and your bio-narrative – to enhance success in today's troubling economy.